The OHA Progam Pillars

Industry unity

-The 2020 OHA Summit; “One Industry…One Voice”

-Networking events across all segments…socializing and developing contacts

-Exploring intra-industry partnerships

Advocacy

-Ensuring the voice of the horse industry is heard and effective

-OHA surveys on issues of interest and concern to the horse industry

Marketing and industry growth

-Co-operative advertising opportunities

-Umbrella marketing programs to key target markets, i.e. youth

-Ongoing seminars and marketing support

-Advocacy for positioning and media coverage

community support and involvement

-The Black Stallion Reading Program

-Riders to Readers partnership program

Preservation and protection

-Our trails, our land, our quality of life

Education

The OHA’s Horse University:

A series of affordable seminars to assist the industry in growing their businesses and strengthening their market position. Seminars may include; social media marketing, creating profitable partnerships, means to accomplish simple market analysis, making advertising cost effective.