Why Sponsor?
Numbers support why Ocala/Marion County lives up to the moniker of “Horse Capital of the World.” According to the 2018 American Horse Council Economic Impact Study of Horse Ownership in Marion County, there are 80,260 equines in the county with an economic impact of $2.3 billion.
Equestrian businesses have a proven track record of passionate loyalty to products and services that support their common interests in this community. Many of our Ocala Industry Leaders‘ equine services contribute tens of millions of dollars into our overall Marion County economic growth and tax base on an annual basis.
“The Ocala Horse Alliance is dedicated to developing a unified horse industry designed to promote, educate, strengthen and assist the industry and its many stakeholders. I am also thrilled that the mission of the OHA includes a major literacy project for our school system. What a winning formula The Ocala Horse Alliance brings to our unique City and magnificent Marion County”
Kent Guinn, Mayor of Ocala
Horse Capital of the World
Sponsorship Opportunities:
A Customized Approach
The Ocala Horse Alliance
and OHA Summit
Given the scope of the organization and the multitude of programs and communications to be delivered over the next few years including The OHA Summit and the Black Stallion Literacy Project, we believe OHA can offer sponsors a unique and value-based program specifically designed to support their corporate marketing goals. The OHA is a new and long overdue entity needed in our community which we believe, based on our Alliance’s plan and an out pouring of corporate and media inquiries to date, that our coverage in the Ocala Marketplace will be extensive and ongoing on many media platforms.
The OHA does not offer “cookie-cutter” sponsorship programs at the top tier of our sponsor packages. Rather we are opting to design a specific customized program based on a sponsors’ marketing needs and goals in order to achieve success. We have a vast array of marketing inventory that the OHA can package in direct response to an overall corporate promotional campaign that fits any sponsors’ objectives on a 12-month a year basis.
Benefit Options
- Sponsor identity on OHA marketing materials
- Naming rights to the event, sessions and hospitality
- Advertisements in the Official OHA Summit Program
- Banner and Signage displayed throughout the venue and high traffic areas
- Social Media Coverage
- VIP table at the Summit Luncheon or Fund Raiser
- VIP parking and special event passes
- Logo placement on promotional materials
- Logo and/or banner placement on Official website
- Special Award Presentation
- Press Conference presence on logo wall
- Product placement in high visibility areas
- Exhibition or promotional booth on high traffic area
- Access to event email marketing list for e-blasts
- Company or Product logo website link to OHA.com
- OHA Member Networking
- Official Custom Partnership Programs with OHA
- Meet-n-Greet with Celebrity Industry Alliance guests
- Photograph/Autograph session with Ty Murray
A Small Sample of OHA’s Marketing Inventory:
- Title and/or Presenting sponsorship of The Ocala Horse Alliance or the OHA Summit, “One Industry…One Voice”
- Title Sponsorship of the OHA Summit Luncheon and Keynote Speaker, Ty Murray, at Golden Ocala venue site
- Title Sponsorship of the OHA’s Horse University Program
- Presenting sponsorship of individual breakout sessions at the OHA Summit
- Presenting or Official sponsor of OHA’s GoldMark Farm Fund Raiser to benefit “Black Stallion Literacy Program”
- Vendor display areas at OHA Summit and/or Black Stallion Literacy Project Fund Raiser
- On-Site Branding, Product Sampling, Signage, Breakout Session Displays & Distribution of Promotional Items
- OHA’s Regional and Local Media Press Releases & Coverage inclusion
- Mailings to OHA Members (print and/or electronic)
- OHA’s website and social media
- OHA’s Official Summit program advertising
- Customized OHA “sponsor-specific” marketing opportunities